How to launch your global tech brand in France: The 5-Step PR Survival Kit

The fast-track guide to building brand presence in France, even without a local team!

Why Expanding Your Tech Brand into France Requires a Unique Approach

Planning to expand your tech brand into France?

Success here demands more than a simple translation, it requires cultural adaptation, strategic local PR, and targeted media relations.

France isn’t just Paris. It’s a highly connected, media-driven market where tech journalists, Twitch streamers, and TikTok influencers all shape public opinion. Authenticity, clarity, and precision are essential to winning hearts... and headlines.

🎯 That’s exactly where Agence Delange comes in.

We specialize in helping international tech brands launch, build visibility, and establish a strong presence in the French market without needing a local team.

We speak the culture, navigate the media ecosystem, and activate the right connections to help your brand grow in France.

Here’s our proven 5-step method to fast-track your entry:

1. Localize Your Message for the French Market

Translation is just the beginning. We adapt your brand messaging to the cultural expectations of French consumers and media.

Our editorial experts craft press releases, product messaging, and visuals that resonate with French journalists, customers, and influencers.

A clear, relatable product pitch without corporate jargon? That’s our specialty. Goal: make your tech brand instantly understandable and appealing to the French market.

2. Activate Journalists and Content Creators

Effective PR in France means engaging both the traditional tech press and the new wave of digital influencers.

📰 Specialized media (technology, gaming, business, lifestyle)

🎥 Key influencers on TikTok, YouTube, Twitch

We leverage our hybrid network to connect your tech product with the audiences that matter most. Outcome: trusted media coverage and authentic community engagement across France.

3. Strategic Outreach and Follow-up

Great PR doesn’t happen by accident.

We plan structured media outreach campaigns (D-14, D-7, D-1) with personalized follow-ups based on journalist and influencer interests.

We create tailored pitches that drive media attention and results. One single point of contact for you, proactive and targeted PR execution for your brand.

4. Product Seeding with Key Opinion Leaders

Getting your product in front of the right people can make all the difference.

We handle product sampling logistics, influencer seeding, and ensure every shipment is tracked until coverage is secured. Result: credible reviews and organic buzz that drive awareness in the French market.

5. Transparent Results Reporting

When launching your brand in France, proving PR results is crucial.

We deliver comprehensive reporting with:

📰 Media coverage clippings

📈 Potential reach and audience insights

🔗 Clickable media links

📌 Strategic analysis for future actions

Empowering you to demonstrate real traction to your global headquarters.

✨ BONUS: Test Our Services with a Free Pilot Campaign

We’re confident in the impact we can deliver.

That’s why we offer new tech brands a 100% free trial campaign (excluding shipping fees), including strategy, media outreach, follow-up, and performance reporting.

👉 One requirement: you must be serious about building your tech brand’s presence in France. We’ll take care of the rest.